Fitroots Coaching
Scaling bespoke online fitness coaching for the UK market
Custom online fitness coaching and subscription platform
About the project
Fitroots is a premier online coaching brand in the UK aiming to digitize their personalized fitness and nutrition programs.
To scale beyond 1-on-1 coaching, Fitroots needed a scalable web platform where users could subscribe, access customized workout plans, and track their macro intake—all wrapped in a highly engaging, motivational UI.
Industry
Health & Fitness
Services
Web DevelopmentUI/UX DesignE-commerce
Challenge
Delivering customized PDF plans and tracking progress via WhatsApp was unsustainable as the client base grew.
Our process
We moved from initial discovery to high-pressure sustained product design and development, shaping the public brand and the core engineering tool.
01 · User Journey Design
02 · Stripe Integration
03 · Launch & Iterate
Results
- 5xClient CapacityTrainers could handle five times as many clients simultaneously.
- 92%App RetentionClients consistently logging their workouts weekly.
Our approach
We shaped a fast, flexible workflow grounded in modern web technologies. This allowed us to progress quickly, even as the platform and requirements evolved.
Team
Technologies
Other Cases
Ready to discuss
your project with us?
Let's discuss how we can help you achieve your goals. Book a free consultation call and let's aim for the top together.